Web analytics is a process whereby data is complied on the nature and origin of traffic arriving at your website. This data can include where the traffic came from, how long they stayed, what they did on your site and what proportion you converted into sales or leads.
It can be used to better target your advertising, social media campaigns and even refine your own website design.
We make use of Google Analytics as they are arguably the leaders in this field, and Clicky Analytics where everything is up-to-the-minute real time. Not just a few things (*cough* Google Analytics). Everything..
Details of the services available are available on their website but we are able to set the service up even analyse and report on the data if required.
Time and effort spent on this area of web development pay dividends in streamlining your marketing efforts and budget. Contact us for a consultation.
SERVICES IN ANALYTICS
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Consultation service to implement analytics on your website.