Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch, Instagram Stories for the desktop and Instagram Galleries updates with Sue B. […]
https://creativeengineroom.com/wp-content/uploads/2017/09/instagram-stories-for-desktop-and-facebook-watch-explored.png6301200creativeenginehttps://creativeengineroom.com/wp-content/uploads/2015/05/Creative-Engine-Room2.pngcreativeengine2017-09-02 11:00:312017-09-02 11:00:31Instagram Stories for Desktop and Facebook Watch Explored
MRM Meteorite has appointed VCCP new business director Steve Garside to head up its business development and marketing function. Garside joined VCCP 18 months ago from Kitcatt Nohr. Prior to that, he ran new business at Pulse Group, the agency which is sprearheaded by the late Mike Spicer. Reporting to MRM Meteorite chair and chief creative officer Nicky Bullard, Garside will be responsible for developing new business opportunities and leading the agency’s marketing and external comms strategy. Bullard said: “Steve joining is one of the most important hires of our year. His experience is fantastic as is his new business nous. But best of all he is as fiercely ambitious for the agency as we are.” Garside added: “There is little doubt in my mind that MRM Meteorite is very much the place to be at the moment – and when Nicky Bullard, Olly Foot and Matt Conner want to speak to you, you have to listen. There’s so much talent here, and I can’t wait to begin telling the world about it.”
https://creativeengineroom.com/wp-content/uploads/2017/08/mrm-meteorite-appoints-garside-to-head-up-new-biz.jpg226314creativeenginehttps://creativeengineroom.com/wp-content/uploads/2015/05/Creative-Engine-Room2.pngcreativeengine2017-08-31 09:00:292017-08-31 09:00:29MRM Meteorite appoints Garside to head up new biz
Royal Mail MarketReach’s head of media specialists, Lance Hill, has left the company to return to the Lettershop Group. Hill, who joined the Royal Mail business unit just over three and a half years ago, is to become sales director at the print and marketing communications business, which is owned by York Mailing. While at MarketReach, Hill was responsible for managing the sales team for direct mail and door to door products and developing bespoke propositions using market intelligence, insight, data and media planning, creative critique and product incentives. He started his career at Colorgraphic as an apprentice printer in 1989, before switching into sales at GI Solutions Group six years later. Hill then had a spell at Spectrum Flair Group before joining The Lettershop Group in 2002 as business development director. He joined MarketReach following over a decade at Eclipse 4DM. Hill has been on the DMA Mailing House Council since 2015. In one recommendation on LinkedIn, Ged Wall at Hotter Comfort Concept said: “Lance’s extensive knowledge and experience of direct mail blend perfectly with his personable, relaxed manner, making him an exceedingly great guy to do business with.”
https://creativeengineroom.com/wp-content/uploads/2017/09/lance-hill-quits-marketreach-for-the-lettershop-group.jpg220354creativeenginehttps://creativeengineroom.com/wp-content/uploads/2015/05/Creative-Engine-Room2.pngcreativeengine2017-08-31 08:15:202017-08-31 08:15:20Lance Hill quits MarketReach for the Lettershop Group
Second-hand technology, computing and video games dealership CeX, which runs more than 350 retail outlets in the UK as well as the WeBuy.com website, has warned customers that nearly 2 million accounts have been compromised in a data breach. The online attack has seen hackers obtain names, addresses, emails and phone numbers, although the retailer insists that only “expired” financial data has been stolen as claims it has not stored customer card details since 2009. The firm also insists that in-store personal membership information has not been compromised. In an email to customers, managing director David Mullins said: “This was a sophisticated breach of security and we are working closely with the relevant authorities to help establish who was responsible. “Clearly, however, additional measures were required to prevent such a sophisticated breach occurring and we have therefore employed a cyber security specialist to review our processes. Together we have implemented additional advanced measures of security to prevent this from happening again.”
Lastminute.com Group is moving into the European data insight market with the launch of a new scheme which will tap into first-party data as well as partnerships with key third-party data providers, to give brands what it claims will be a deeper understanding of their customers. The tool, dubbed Travel Insights, will be operated by the company’s Travel People division which was set up last year to help brands and advertisers reach millions of European travellers through its network of online travel brands, which operate across 40 countries worldwide. The unit is headed up by chief commercial officer of media and partnerships Alessandra Di Lorenzo, who joined from eBay Advertising where she was commercial director. Travel Insights will be based on the results of online surveys which will run on IAB advertising formats. The firm claims that, as the tool will be priced based on advertising metrics, it will offer a far more affordable, accessible and scalable solution than traditional market research services. Consumers who complete the surveys will be entered into prize draws, incentivising customers to share their views with brand partners. The tool was developed following the group’s acquisition of WAYN, a social travel network, which used similar technology to gather more than 25 million user-generated ideas to enhance its content offering. In-house data analysts will interpret the aggregated data to provide clients with visual and actionable insights. Di Lorenzo said: “Since launching The Travel People last summer, we’ve been working hard to add new capabilities that can support a range of activities for our customers. Our 43 million users across Europe means we have a wealth of consumer insight, so why not help our brand partners make the most of this first-party data and get to know their customers better?” She added: “Integrating our ad technology into the product means we can scale it quickly and cost-efficiently, while our in-house trading team allows us to extend the surveys across the whole web. It’s hugely exciting to bring such an innovative product onto the market and transform the way research is carried out.”
Immedia Group, the AIM-listed digital audio content company headed by DJ Bruno Brookes, has appointed former DM agency chief Tim Hipperson as non-executive chairman to boost its leadership team. Hipperson, who has been working for the company in a consultancy role since April and has carried out a strategic review of the business, succeeds Geoff Howard-Spink, the former co-founder of advertising agency Lowe Howard-Spink. In a statement on the London Stock Exchange, Immedia described Hipperson as an “innovative and award-winning business leader with specialist knowledge in digital technology, data, content development, media and mobile”. The group added: “He has a proven track record of helping companies develop and deliver innovative business plans, mergers, acquisitions, business change programmes and significant growth having held CEO positions within WPP, Interpublic Group and Publicis Groupe and more recently as Interim CEO at Weve, the jointly funded mobile venture invested in by O2, EE and Vodafone.” Hipperson started his career at the Database Group in 1990, then in 1995 became data planning director at Tequila. He went on to hold senior roles at McCann Relationship Marketing, DraftFCB, RMG and G2 Joshua and ZenithOptimedia. He now has his own consultancy business, Morph Management, running strategic business reviews, business change and M&A projects. He also has a number of non-exec and investor roles in marketing-related businesses, and is also chairman of Fearlessly Frank. Chief executive Bruno Brookes said: “I would like to welcome Tim as Immedia’s new chairman; he brings with him extensive experience and will provide strategic leadership as we continue to develop and grow our business. “I would also like to thank Geoff for his valuable contribution to the business over many years and wish him well for the future.” On LinkedIn, Hipperson said: “I am very pleased to be joining Bruno and the team at Immedia to deliver the future growth plans we have defined for the company, and to welcoming Immedia to the Morph portfolio of businesses.”
https://creativeengineroom.com/wp-content/uploads/2017/09/hipperson-takes-on-chairman-role-at-immedia-group.jpg427640creativeenginehttps://creativeengineroom.com/wp-content/uploads/2015/05/Creative-Engine-Room2.pngcreativeengine2017-08-30 07:24:232017-08-30 07:24:23Hipperson takes on chairman role at Immedia Group
The Media Octopus’ new business machine continues to steamroller its rivals with the Manchester digital agency scooping the marketing account for long-standing fashion business Creative Pedestrian. TMO will use an array of social marketing channels to increase product awareness for three of Creative Pedestrian’s brands, AKIO Footwear, Alphalab and Beck & Hersey. While the brands are available at major high street outlets including TKMAXX, JD Sports and Topman, TMO’s primary focus will be to increase online ecommerce sales. The Media Octopus director Michael Winniczuk said: “Manchester has a rich heritage in fashion. We are delighted to be working with such a well established and progressive thinking fashion business – it’s a great brief, and has got the team very excited.” Creative Pedestrian chief executive Martin Makin added: “It’s refreshing to work with a digital agency in the true spirit of a partnership. From the outset, it really looks like they will add genuine value to helping us move our business forward.” Over the past few months, The Media Octopus has picked up accounts from Emirates Old Trafford and Lancashire County Cricket Club, EMMO Energy, the Royal Albert Hall and Christopher Wray Lighting.
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.
The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.
Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.
5 Amazing Hamburger Menu Trends to Emulate
12 Extensions that will Make any UX Designer’s Life Easier
Google Drops Support for HTTP on Chrome
Preact : A Smaller, Faster React Alternative
Simplicity in UX Design
Coming Soon Page Design: How to Make it Awesome and Successful
Pastel Colored Ocean in CSS (a Calm Place to Slow Down)
Skeuomorphism, Flat Design and the Rise of Type Design
Medium’s New Logo: A Review
19 Slack Groups for Designers & Developers
Facebook Design’s Desktop Kit
Studio Vs Freelance: The Pros and Cons
Visura – Think Linkedin Combined with Squarespace for Creatives
Don’t Overthink. Just Do.
If Celebrities were Pantone Colours
30 Useful User Onboarding Tools
The Grid (the Much-hyped AI Website Builder) is Near Industry-low in Customer Satisfaction
What Happens to Creativity as We Age?
“Dark UX” Design is Everywhere Online and It’s Turning You into a Sleep-deprived Internet Addict
Four Psychology Principles Every UX Designer Should Know
Interface Font Family
Why Blockchain Needs Design
Branding the Moon: Play Among the Stars
Want more? No problem! Keep track of top design news from around the web with Webdesigner News.
https://creativeengineroom.com/wp-content/uploads/2017/08/popular-design-news-of-the-week-august-21-2017-august-27-2017.jpg9601684creativeenginehttps://creativeengineroom.com/wp-content/uploads/2015/05/Creative-Engine-Room2.pngcreativeengine2017-08-27 10:43:312017-08-27 10:43:31Popular Design News of the Week: August 21, 2017 – August 27, 2017
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher, Kim Reynolds, and Jeff Sieh, we explore Facebook Publisher changes, YouTube Breaking News, Facebook Camera updates, […]
British business groups have welcomed the latest Government commitment to enable unhindered data sharing with the European Union after Brexit, despite the strategy being big on promises, but remarkably sparse on detail. The document, published today, includes phrases such as the Government will consider the case for a “unique approach” that could allow data to continue to be exchanged to ensure ongoing competitiveness, innovation and job creation. It adds that it is considering “an ambitious model” for the protection and exchange of personal data with the EU that reflects the unprecedented alignment between UK and European law and recognises the high data protection standards that will be in place at the point of exit. However, the document is unlikely to do anything to clear up the current confusion over exactly how the agreement will pan out. A House of Lords report recently criticised the Government’s lack of detail, urging it to “not only signal its commitment to unhindered and uninterrupted flows of data, but set out clearly, and as soon as possible, how it plans to deliver that outcome”. Digital minister Matt Hancock said: “In the modern world, data flows increasingly underpin trade, business and all relationships. We want the secure flow of data to be unhindered in the future as we leave the EU, so a strong future data relationship between the UK and EU, based on aligned data protection rules, is in our mutual interest. “Our goal is to combine strong privacy rules with a relationship that allows flexibility, to give consumers and businesses certainty in their use of data,” he added. In response, TechUK deputy CEO Antony Walker said: “We are pleased that the Government acknowledges the urgent need for a solution to this problem or they risk serious harm to both businesses and consumers. “This is a complex problem, but there is a well understood solution. That would be for the UK and EU to agree a mutual ‘adequacy’ agreement that provides a watertight legal framework for data transfers. It is not yet clear whether the Government’s ‘unique’ solution would go down this route. “Securing an adequacy agreement or any other unique arrangement will take time. The fastest adequacy decision ever given by the EU took 18 months. This again underlines the need for a significant, time limited, interim period that allows both Government and businesses the time need to adapt to a post-Brexit system,” said Walker. Meanwhile, CBI director of innovation Tom Thackray added: “From booking a hotel room to collaborating on medical research, data underpins international trade and the products and services consumers rely on. “The strong alignment between British and European data standards opens the door to crafting a robust framework that enables the uninterrupted flow of data. In the short term, a seamless transition deal is necessary to protect the free flow of information and provide legal certainty to businesses and consumers,” he said. The CBI has previously warned that if no transition deal is agreed, the UK’s potential £240bn data economy is at risk of isolation.
https://creativeengineroom.com/wp-content/uploads/2017/08/uk-commits-to-eu-data-deal-but-detail-remains-scarce.jpg459661creativeenginehttps://creativeengineroom.com/wp-content/uploads/2015/05/Creative-Engine-Room2.pngcreativeengine2017-08-24 12:04:342017-08-24 12:04:34UK commits to EU data deal but detail remains scarce
About Creative Engine Room
We manage your growing company's internet presence, from web design to online marketing and lead generation.
From web design and functional enhancements to your website to mobile and the latest online marketing techniques, we help you attract more visitors, generate more sales leads and help turn those leads into tangible revenue for your business.
Talk to us about websites & online marketing
We know how important it is for your website to work. Just call 01392 927811 for free help and advice.