LinkedIn Updates, New Facebook Ads, and the New Facebook Design

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn updates with Erik Fisher, new Facebook ads with Amanda Bond, the new Facebook design, […]

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– Your Guide to the Social Media Jungle

Top brands boost inhouse teams over online ad fears

digital-twoMany of the world’s top brands are taking matters into their own hands when it comes to  governance of online marketing, tightening up their agency contracts and appointing their own inhouse experts to handle issues over transparency, brand safety, viewability and ad fraud.
According to new research by the World Federation of Advertisers (WFA),  35 multinational companies, with a total annual marketing spend of more than $30bn globally, report wide-ranging actions as they seek to respond to concerns that too many companies have lost control of their media activity.
Transparency remained the top priority for 47% of those questioned and although 51% say this is rising up the priority list, 14% feel this it is de-escalating, suggesting that some are seeing progress. Brand safety, the No 2 priority is moving up the agenda fast, with 70% saying it has escalated as an issue in the last 12 months.
– On transparency, 65% have improved their internal capabilities through moves such as hiring a head of programmatic. More than 70% have amended their media agency contracts and 58% have included terms that define agency status as agent or principle at law.
– On ad fraud,  55% now limit the run of exchange buys; 43% are shifting away from using CPM as their key metric in favour of business outcomes; and 40% are developing in-house resource to help tackle ad fraud.
– On viewability, 63% are now only investing in viewable impressions which meet industry standards and 37% have devised their own viewability criteria. In the UK alone, it has been claimed that over £600m a year is being wasted on non-viewable banner ads.
– On brand safety, 74% have suspended investment in ad networks where they felt there was an unnecessary risk to their brands and a further 14% plan to do so. Some 89% currently limit or plan to limit investment in ad networks that do not allow use of third-party verification.
“The WFA has long championed the need for clear and transparent relationships between brands and their agency partners. There has been a new wave of action by brands not just in the US but around the world, addressing many of the media issues that our members have highlighted including brand safety and ad fraud.
“These actions, coupled with an increasing number of WFA members sharing that they have witnessed improved transparency, are positive signs that we can create an improved media landscape for brands, agency partners and media owners,” said Robert Dreblow, head of marketing services at the WFA.

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Digital ad viewability inches up but bubbly is on hold
Fresh blow to digital as ad viewability falls sharply

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Joe Browns to ramp up online personalisation strategy

joe browns nJoe Browns, the UK-based online clothing retailer, is planning to boost its personalisation strategy after witnessing a major uplift in conversions following the implementation of Qubit technology.
The brand has been working with Qubit since 2016 and has been able to evaluate a multitude of different online customer experiences without making upfront changes to the site.
Joe Browns’ ecommerce team will now move to a second phase of experience design and delivery in the autumn that includes the development of an online segmentation and personalisation strategy.
“With Qubit we’ve been able to test the best ways of creating more relevant and rewarding experiences for our customers,” said Simon Lewis, head of e-commerce at Joe Browns. “Now we’re developing a segmentation and personalisation strategy to drive customer loyalty, and create a truly engaging and relevant experience, no matter who you are or what you are looking for on the site. Broad-stroke optimisation to every visitor is not where we see the future, we need to be smarter in the ways we engage different segments of customers.”
Joe Browns has also been ramping up its digital investment as part of its plans for international expansion and ahead of opening its first retail store later in the year. Internationally, each market will have different requirements for personalisation, and Qubit acts as a solution that can scale and flex to these requirements.
Qubit chief executive Graham Cooke said: “The Qubit platform will continue to enable Joe Browns to be more competitive, help them achieve its business goals, and give the team an even better understanding of their visitors. Personalisation is key to being a customer-centric business and I’m delighted it has already seen substantial ROI with our technology.”

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ICO stands firm on ‘over strict’ GDPR consent guidance

commission 1Information Commissioner Elizabeth Denham has dismissed claims that UK firms are being held back by the regulator’s lack of GDPR consent guidance, insisting businesses should stick to its controversial draft guidance – branded “over strict” when it was released in March – as this is unlikely to change.
In the latest of her GDPR “myth-busting” blogposts, Denham also confirmed that consent guidance will not be published until December – as first revealed in Decision Marketing – while legitimate interests guidance will not be available until the new year.
She writes: “I know many people are waiting for us to publish our final guidance on consent. Businesses want certainty and assurance of harmonised rules. Waiting until Europe-wide consent guidelines have been agreed before we publish our final guidance is key to ensuring consistency.
“It’s unlikely that the [ICO’s draft guidance on consent] will change significantly in its final form. So you already have many of the tools you need to prepare.”
Her assertion that the ICO is unlikely to take on board responses to the draft guidance will set off alarm bells among direct marketers.
In April, the DMA cried foul over one key proposal, that it claimed would effectively sound the death knell of the third-party data industry. Under the plans, companies using and managing third-party data, would only be able to do so with named companies.
At the time, the DMA said the move would not only stifle growth, and cost the industry millions, but trigger mass redundancies across the sector.
In its response to the draft guidance, the DMA wrote: “An over strict interpretation of the GDPR will have a negative impact on consumers, have economic consequences for the marketing industry and impact the UK economy more broadly.”
The DMA argued that the requirement to specifically name third-party organisations rather than the sectors in which they operate is simply unworkable. It also believes that the proposals will result in an increase in untargeted and impersonal marketing, ultimately resulting in less relevance to consumers.

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Everton FC boosts club defences for GDPR compliance

EvertonEverton FC may have brought Wayne Rooney back to shore up the team but it is also taking a tougher stance off the pitch by installing a cloud security platform to better protect its data, before the EU General Data Protection Regulation (GDPR) comes into force.
The platform will apply to all staff, both on premise and working remotely, and will provide the club with visibility into what data is being stored and shared in the cloud, as well as insight into the activities occurring within those cloud services.
The club claims that this will enable it to demonstrate best business practice by not only proactively protecting confidential data while enabling the club’s cloud-first strategy, but also ensuring compliance with the GDPR.
Everton FC uses cloud services to store highly sensitive and confidential information, from contract negotiations and players’ medical data to personal details belonging to the club’s global fan base.
Following a detailed cloud-risk assessment, Everton FC selected Netskope’s cloud security platform.
The aim is to give security professionals greater insight into how the cloud applications are being used, protect sensitive data, stop online threats, and to more quickly respond to incidents.
Everton FC ICT manager Phil Davies said: “Data security is a key priority for the club. Information on players and their contracts is a vital asset for us and fans also entrust us with their data, including personally identifiable information. We take this responsibility seriously so we’re keen to provide employees with the right tools to boost productivity without compromising on security.”

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Stockio Free Assets Site Unveiled

Design assets are the lifeblood of any creative process. Images inspire, typefaces communicate, icons clarify. Whatever the scope of your project, assets are the building blocks of your design.

Any fresh source of stock assets is a boon to the design community, and the latest treasure trove of resources is Stockio is a collection of photos, videos, vectors, icons, and even fonts, designed to inspire and stock the toolboxes of the web design industry.

Free Downloads

Stockio resources are absolutely free to download, and can be used for both personal and commercial projects. Sourced from some of the most popular asset producers, Stockio’s assets have been handpicked to be useful to designers.

Intuitive Search Options

There are a number of fantastic features on the site. For example, when browsing images, similar photos are displayed on the download page; some of the best discoveries come by simply clicking on the next thumbnail and seeing where it takes you.

Another incredibly helpful feature for designers is the color search. Just click through to a download page, and you’ll see a bar of colors, click one and the site will find photos, or vectors, containing the same color; it’s a great option when you’re working with a brand-specific palette and need assets to match.

Tons of Choice

Stockio includes enough assets to pack your toolbox until next year. There are over 4,500 icons and the collection is growing.

When it comes to free fonts, you’re spoiled for choice. There are over 11,000 free fonts on Stockio, more than you can use in a lifetime of design. And they aren’t the usual low quality fonts you often find for free, whether you’re looking for a typeface for a logo, or something readable for body text, there are some real gems here.

53 Utterly Luxurious Fonts from 21 Unique Typefaces – only $17!


IPA calls on online giants to tackle video ad standards

IPA 3 (2)The IPA has launched a scathing attack on Google’s YouTube and Facebook, claiming they are not doing enough to bring the safety, measurement and viewability of their online video up to acceptable industry standards.
In an open letter to Google UK managing director Ronan Harris and Facebook regional director of northern Europe Steve Hatch, IPA director general Paul Bainsfair calls on the companies to work with both the IPA and ISBA to sort out the issue, claiming that “progress is neither fast, nor significant, enough”.
The online giants – which control 70% of all digital media spend – have been facing mounting pressure from advertisers in recent months, after The Times exposed fresh instances of ads being placed on extremist videos on YouTube, and Facebook admitted video measurement errors.
Bainsfair outlines three urgent action points required to enable the delivery of global standards in online advertising verification and cross-platform video advertising audience measurement:
– YouTube and Facebook to become signatories to the DTSG Good Practice Principles, which will entail the independent verification of their brand safety policies and processes within six months.
– YouTube and Facebook to meet standards of independent, industry-owned audience measurement, which will enable cross-platform video audience measurement in the UK.
– YouTube and Facebook to use the UK as a test bed for delivering online and mobile video ad supply that is optimised for 100% viewability and which can be independently verified.
Bainsfair said: “The Internet has evolved into a complex ecosystem, fuelled by mobile. Online budgets have exploded from around 16% of total spend (2007) to over 40% today, and online video has now established itself as an effective brand building format alongside television advertising.
“As the two biggest online video suppliers, YouTube and Facebook have a responsibility to ensure the best possible standards for advertising on their platforms.
“Whilst we acknowledge that small steps towards addressing recent concerns have been taken, our advertisers and agencies are increasingly telling us that this progress is neither fast, nor significant, enough.
“We believe it is incumbent upon the key players in this sector, therefore, to show real commitment to finding solutions to these problems.”
In a statement, Facebook said: “We are already engaged in a constructive dialogue with the IPA and its members on these important topics. We take our commitment to advertisers seriously, and through continued investment and innovation we’re making progress, together with our partners in the industry.
“In the last few months we’ve announced an extra 3,000 content reviewers to nearly double our existing team, as well as new buying options and controls for advertisers that give choice and transparency over how and where ads appear on the platform. We have also updated our metrics to give more clarity and confidence about the insights we provide, including our work with 24 third-party measurement partners who can verify the value we drive for advertisers.”
Google declined to comment.

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Popular Design News of the Week: August 7, 2017 – August 13, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.

Best Practices for Using White Space in UI Design


SpeedFont: Extremely Simple CSS Font Embedding


UI Design: 10 Principles Learned from Painful Mistakes


World’s First Design Assistant


Lists: Real Content for all your Designs


Marketing Yourself as a Designer


Publii – Open Source CMS for Static Websites


Swarm 5.0: Remember Everywhere




Blind: An Anonymous Community for Tech Professionals


BBC Starts Rolling Out New Digital-friendly Font


FontFace Ninja


Olly Moss on the New ‘Frozen’ Musical Poster (and Seven that Didn’t Make the Cut)


Apple Finally Joins Instagram


The Biggest UX Mistake in E-commerce


Gestalt Psychology and UX Design


Don’t Mistake Common UI Patterns for Best Practices


8 Common Portfolio Mistakes (and How to Fix Them)


Create VR Without Coding


A Complete Guide to Grid


Finding Fonts – A Guide


Gradients Generated from Photographs of Nature


Take Naps at Work; Apologize to no One


Designing for Emptiness


Pastel: Feedback for Web Designers


Want more? No problem! Keep track of top design news from around the web with Webdesigner News.

LAST DAY: TT Lakes Font Family Bundle of 54 Unique Typefaces – only $17!


Facebook TV, YouTube Mobile Share and Chat, and Facebook Live for Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch (their TV solution), YouTube mobile share and chat with Amy Schmittauer, Facebook […]

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– Your Guide to the Social Media Jungle

TalkTalk fined £100,000 over India call centre failings

talktalk-newTalkTalk’s shoddy approach to data governance has been exposed once again after the Information Commissioner’s Office hit the firm with a new £100,000 fine, this time for exposing the records of 21,000 customers to fraudsters in an Indian call centre.
The issue pre-dates the “car crash” hack on TalkTalk website in October 2015, which triggered a record £400,000 fine from the ICO last year and has already cost TalkTalk an estimated £60m.
It first emerged in September 2014, when TalkTalk started getting complaints from customers that they were receiving scam calls. Typically, the scammers pretended they were providing support for technical problems and quoted customers’ addresses and TalkTalk account numbers.
The ICO launched an investigation into how customer details – names, addresses, phone numbers and account numbers – were compromised and discovered that the issue lay with a TalkTalk portal through which customer information could be accessed.
One of the companies with access to the portal was Wipro, a multinational IT services company in India, that resolved high level complaints and addressed network coverage problems on TalkTalk’s behalf.
An internal investigation by TalkTalk identified three Wipro accounts that had been used to gain unauthorised and unlawful access to the personal data of up to 21,000 customers. Some Wipro employees had access to data of between 25,000 and 50,000 TalkTalk customers.
Staff were able to log into the portal from any Internet-enabled device, with no controls in place to restrict access to devices linked to Wipro. They were also able to carry out “wildcard” searches – for example, entering “A*” to return all surnames beginning with that letter. This allowed staff to view large numbers of customer records at a time and to export data, potentially offsite, to view up to 500 customer records at a time.
The ICO found this level of access was unjustifiably wide-ranging and put the data at risk.
Information Commissioner Elizabeth Denham said: “TalkTalk may consider themselves to be the victims here. But the real victims are the 21,000 people whose information was open to abuse by the malicious actions of a small number of people. TalkTalk should have known better and they should have put their customers first.”
The ICO said it fined TalkTalk because it did not have appropriate technical or organisational measures in place to keep personal data secure, adding that it should have been aware of the risks and that the misuse of personal data was likely to cause substantial damage or distress.
A TalkTalk spokeswoman said: “We notified the ICO in 2014 of our suspicions that a small number of employees at one of our third party suppliers were abusing their access to non-financial customer data.
“We informed our customers at the time and launched a thorough investigation, which has led to us withdrawing all customer service operations from India. We continue to take our customers’ data and privacy incredibly seriously, and while there is no evidence that any of the data was passed on to third parties, we apologise to those affected by this incident.”

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