LinkedIn Updates, New Facebook Ads, and the New Facebook Design

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn updates with Erik Fisher, new Facebook ads with Amanda Bond, the new Facebook design, […]

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– Your Guide to the Social Media Jungle

Google making renewed effort to help news publishers drive more subscriptions

Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and its own commercial interests.

Google news-industry outreach has taken multiple forms over the years. For example, in 2009 Google proposed a range of tools and services built around the notion of “micro-payments” to publishers. The proposal included multiple components, including search, e-commerce and advertising for news organizations.

Out of these efforts eventually came Google’s First Click Free program, whereby users could gain access to otherwise subscription-protected news content in search results — with the intention of improving the outlook for subscription revenue, though Google hasn’t uniformly enforced it. Google’s Consumer Surveys provide payments to publishers (take a survey for content access) and so on.

AMP is also an effort to improve the performance of news and other content publisher sites on mobile devices. And the recent redesign of Google News was partly intended to showcase and make news-publisher content more discoverable.

Bloomberg reported earlier today that Google is making a renewed push to help publishers increase subscription revenue. The plan appears to be an updated version of the 2009 proposal, including revamping first click free (reducing the number of daily articles), enabling payments and subscriber recruiting:

Google’s latest foray arrives on three fronts. The first is a revamp of its feature, called “first click free,” that allows readers to access articles from subscription publications through search. Google is also exploring publishers’ tools around online payments and targeting potential subscribers. It’s all part of Google’s broader effort to keep consumers and content-makers returning to the web, the lifeblood of its ads business.

Bloomberg also says that Google is collaborating with the New York Times Co., News Corp and the Financial Times on the new initiatives. However the Wall Street Journal, now owned by News Corp., dropped out of first click free earlier this year. “After the newspaper ended the program, subscriptions ticked up, but traffic from Google fell off a cliff,” said the company.

As ad money has declined for news publishers they’ve had to find ways to increase subscription revenue. For example, the New York Times recently made its popular Cooking site a paid product.

The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land.

SearchCap: Google chrome warnings, Facebook marketplace & SEO data

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

The post SearchCap: Google chrome warnings, Facebook marketplace & SEO data appeared first on Search Engine Land.

How to Optimize Your Facebook Ads: A Proven Approach

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? To explore his process for optimizing Facebook ads, I interview Azriel Ratz. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

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– Your Guide to the Social Media Jungle

SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

The post SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom appeared first on Search Engine Land.

How to Get Your Business Seen with Online Content

BE SEEN WITH ONLINE CONTENT

In a recent interview on the Thriving Launch podcast, I addressed themes that will be familiar to you if you’re a regular reader of this blog…how to get seen with your online content.

I talked about how to grow your following through adding value to your content and how having value and being clear on your message helps leverage your online presence.

I also explain how online content can be repurposed and republished to different platforms, which results in attracting more people to your business.

The interview with hosts Luis Congdon and Kamala Chambers is short and sweet, about 14 minutes.

I remember being interviewed about republishing and repurposing content back in 2008 or 2009. My message remains the same, though many of the tools have changed and evolved.

You can be organized and efficient with your content development by putting the tools to use for you in a smart way that includes some automation. 

3 Ways to Use Automation for Repurposing

For example, if you repurpose your blog posts to Medium, you can install the Medium WordPress plugin to auto-save a draft of your blog post to your account. That saves you time. No copy and pasting. Simply log into your account, review the draft, add your bio and call to action, choose the appropriate tags and publish. It takes 5-10 minutes max.

Use Lumen5 (free at the time of this post’s publication) to create a video trailer to promote your blog post.  Read my tutorial here.

Use Canva’s Magic Resize feature to quickly create a suite of images for promoting your blog post on all the social platforms.

‘Consistency is a foundational piece to attracting a following.’ ~ Denise WakemanClick To Tweet

But first, before you begin, so you avoid sporadic, random repurposing, create a checklist so you are consistent with your efforts. Here’s a sample checklist I created for going live on Facebook.

Create a checklist for consistency

Checkli.com is a simple tool for making checklists.

If you prefer reading to listening, the full transcript of the interview, along with key takeaways is here. Be sure to share your thoughts about repurposing and visibility in the comments!

Recommended Reading

Repurposing Your Content – 13 Ways to Reach More People

How to Quickly Repurpose Your Facebook Live Videos

The post How to Get Your Business Seen with Online Content appeared first on Digital Marketing Strategy for Entrepreneurs | Denise Wakeman.

How to Find Out What Keywords Are Relevant to Your Business

How to Find Out What Keywords Are Relevant to Your Business

Keyword research is everything for the average business. This article describes how to go about it.

The right keywords can bring the right people to your business—and by investing your time in keywords research, you can identify popular search terms your customers are using and learn more about what goes on in their mind. Try putting yourself in their shoes and you’re one step closer to finding terms that can get you ranked in search engines.

If you’re still in the first stages of figuring out how to get discovered in search results, this article will help you as it outlines the top ways to find relevant keywords to your business. You can then implement these keywords into your website and campaigns to attract the right kind of visitors and leads.

1. Brainstorm first

Start first by writing down the list of terms and phrases that your target customers are most likely to use.

Continue reading "How to Find Out What Keywords Are Relevant to Your Business" at Maximize Social Business by clicking here.

Facebook Live Tools: An Essential Checklist for Creators

Wondering what tools and desktop software you need to produce a Facebook Live show? Looking for a guide to tech setup and pre-show production? In this article, you’ll discover how to manage the technical side of a Facebook Live show. #1: Gather the Equipment You Need for Your Live Broadcast During any Facebook Live show, […]

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– Your Guide to the Social Media Jungle

SearchCap: Google pollen search, Google reviews bug & Google pays Apple

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Link Building

SEO

SEM / Paid Search

The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land.

Popamatic Review: How to Crush Instagram Marketing (By the Book)

Popamatic – An Instagress Alternative

popamatic review

Okay, I admit it – I was disappointed when Instagress shut down.

Don’t get me wrong, I’m a firm believer in the importance of engaging organically. But the reality is, if you want to grow your business, you can’t spend hours a day on Instagram and many small business owners and solopreneurs don’t have the budget for a social media manager to grow an Instagram following.

So, like everyone else, I turned to Google and searched for alternatives to Instagress. That turned up a Reddit thread where people were discussing that very topic.

One user wrote, “You could try another bot or you could just hire an Instagram assistant on Popamatic for almost the same price and get all the features that Instagress had + also grow your account organically.”

I had toyed with the idea of hiring another employee in the Philippines to manually grow the account.  But if I could hire an “Instagram assistant” for just $39 per month, it was worth the money. (After all, the time it would save me by not having to do it myself was worth it.)

So I decided to sign up for a free 7-day trial of Popamatic as a replacement for Instagress.

Here’s why I continued using the service:

1) Real people do the work at Popamatic, not bots

This is really the primary difference between Instagress and Popamatic. There are real people manually following and commenting. Unlike Instagress, this keeps you compliant with Instagram’s Terms of Service. And Popamatic can add more complex services in the future – tasks that bots just aren’t capable of completing.

The Popamatic staff manually go through all of the targeting options that you define. Once they identify ideal targets, they start following, liking and (if you want) commenting on photos based on the filters you set.

While bots, like the ones Instagress used, can be effective, the truth is they DID sometimes like pictures that were inappropriate.

For example, Instagress once followed a woman in a suggestive pose for a client’s Christian-based business account. Imagine my client’s surprise on that occasion – yikes, right?!

instagram service alternative to instagress

A real person will recognize when the hashtags don’t match a picture. And, of course, they’ll spot porn right away – a way better alternative to Instagress in that regard.

1) Popamatic has awesome targeting options

If you’re growing a targeted following manually, there are a few ways you might do it:

• Perform a hashtag search to engage with content and follow users who used those hashtags

• Follow or engage with people who followed your competitors or leaders in your industry

• Use the advanced search to target based on geographic location (this is powerful, similar to Twitter’s Advanced Search)

You get those exact methods for targeting your ideal client with Popamatic! Just enter the targeted hashtags your ideal clients use into the dashboard.

Popamatic also makes recommendations for related hashtags that you might want to include. You can even specify Instagram users and target users who are following them.

You also get the option of targeting users based on their geographic location – an essential for brick and mortar businesses.

Finally, to protect you against negative content, you can create a Blacklist.  This feature identifies specific users you don’t want to follow and hashtags to avoid. Popamatic assistants avoid engaging with inappropriate content. Still, the Blacklist reduces the likelihood that something might slip through as a result of human error.

3) Popamtic has powerful filtering tools

I love that Popamatic allows me to filter based on the media age and size of the account.

Why does this matter?

Selecting a media age of one week, or even one day, filters out the less active accounts. Those Instagram users are unlikely to follow you back or engage with you. You want to follow ACTIVE accounts, which is what makes the “media age” filter so useful.

The Min/Max Likes and Min/Max Followers are used to filter out very small and very large accounts. For example, someone with only a few followers is probably not active. Those accounts are unlikely to follow you back.

If you want to follow regular people (not massive Instagram accounts that don’t engage), set a “Max Followers” of 1000. This filters out large accounts and helps you target the average Instagram user.

The result is people more likely to notice that you’re engaging with their content. Those people often come and check out your Instagram page, which is exactly what you want.

popamatic filters

4) Popamatic includes customized scheduling

I love that they make it so easy to create an engagement schedule. As you can see in the picture below, they offer engagement 24/7. That means business hours, weekends and lunch, and at random times (see the screen shot below).

You can easily add or remove times based on your preference. But these quick start options make it easy to hit the ground running. I recommend starting slow with Popamatic. Also, make sure you take into consideration when your target market is hanging out on Instagram.

For example, I’m in the midst of starting a new project aimed at helping young entrepreneurs. I’m specifically targeting entrepreneurs and intrapreneurs who want to raise a child with entrepreneurial skills.

Since I use Popamatic to grow my audience, I need to focus my activity on when those people are online. For this audience, I’ll start with random hours and slowly increase the level of activity over time.

popamatic scheduler

My Popamatic Recommendations

If you use a service like Popamatic in addition to engaging manually, schedule it off when you plan to engage. This reduces the risk of activity overlaping.

I would also recommend turning off the commenting feature. Even though it’s a real person commenting, they aren’t you and the comments can appear spammy. I would stick to just liking and following.

So what do you think of Popamatic as an alternative to Instagress? Will you give it a try? Good luck and let me know what you think in the comments section below!

popamatic review pinterest

The post Popamatic Review: How to Crush Instagram Marketing (By the Book) appeared first on Get More Twitter Followers Boost your Twitter Marketing.