How to Win More Attention with this Awesome Video Checklist

How to Win More Attention with this Awesome Live Video Checklist

In The Checklist Manifesto, Atul Gawande asserts that the simple checklist is the key to taming a high-tech economy. Malcolm Gladwell in his review of the manifesto says,  

“…he [Gwande] is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities.” 

If you haven’t read The Checklist Manifesto, I highly recommend it. A checklist is not a to-do list, but a written guide that takes you through the key steps to get something done… correctly, without missing important steps that contribute to the success of the whole.

In the realm of digital marketing, from creating your marketing assets to promoting your program, product, book, service, etc., there are myriad steps big and small and missing any can impact the success and outcome of what you want to accomplish. 

Drilling down from there, live stream video is fraught with details that you want to get right in order to attract an audience, encourage engagement and convert viewers to clients.

Based on experimentation, classes I’ve taught and mentoring clients as they tackled the live video learning curve, I’ve created a #GoLive Video Checklist to help you deal with the many steps and complexity involved with going live, on Facebook, in particular.

Master Facebook Live with the #GoLive Video Checklist

There are 27 steps on this #GoLive Checklist.

 

Get this valuable 27-step #GoLive Video Checklist and master Facebook Live.Click To Tweet

 

View or Download the Checklist

Click here for the interactive checklist online.

Or, download the checklist (pdf) below:
(print it out and refer to it every time you #GoLive)

 

A Request

After reviewing the checklist and putting it into practice, I’d love to hear from you. 

  • Did the checklist help you?
  • Do the steps make sense?
  • What steps are missing?
  • Which steps need more clarification?

I appreciate any and all feedback so I can update the checklist and make it better for you and others who are tackling live video. You’re welcome to post feedback in the comments of the post or  Message me on Facebook via the form below.

 

 

Recommended Reading

The Checklist Manifesto was the #1 book on my list of Best Business Books in 2016

How to Quickly Repurpose Your Facebook Live Videos

What Do You Do When Your Live Video Sucks

The Video Godfather’s Top 10 Proven Video Marketing Tips

 

The post How to Win More Attention with this Awesome Video Checklist appeared first on Digital Marketing Strategy for Entrepreneurs | Denise Wakeman.

Popular Design News of the Week: July 17, 2017 – July 23, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.

7 Design Hacks You Can Steal from Star Wars

 

Google’s New Panic Mode Should Be Part of Every UI

 

Site Redesign: Pentagram

 

DisplayJS: A Simple JS Framework for UIs

 

UX is Killing Brands

 

25 Typography Freebies to Make your Life Easier

 

The Value of Minimalism

 

How to Switch your Career to Product Design

 

Data Porn: Game of Thrones Style

 

Designer Excuses

 

Flow: A Typeface Built for Wireframing

 

Google’s Rules for Designers Working with AI

 

Site Design: Bonde.nyc

 

The Designer’s Guide to Using Colour in Branding

 

Said no User Ever

 

The Graphic Design of Old Batteries

 

Wordmark.it: Helps You Choose Fonts

 

UX Scenario Scaffolder Tool

 

How not to Be a Creative Dictator

 

Are Subscription Services the Future of Web Design?

 

Making Our own Emoji

 

Microsoft’s Calibri Font is at the Center of a Political Scandal

 

Pretty Pixels Vs. Functional Design

 

The Zuckerberg Shirt

 

Pitch Decks from Top Startups that Raised $700m

 

Want more? No problem! Keep track of top design news from around the web with Webdesigner News.

LAST DAY: 14 PowerPoint + 14 Keynote Templates (with 2,200+ Slides) – only $24!

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Weekly News for Designers № 395

This is our popular weekly design news post where we share our favorite design related articles, resources and freebies from the past week.

You can sign-up to our awesome weekly newsletter or follow us on Twitter for some more amazing design articles, resources and freebies.

New Resources & Tools

Sketch Material – A Sketch plugin that will help you generate complex material components like tables, chips, forms etc.
Sketch Material

Gutenberg Boilerplate – Helps WordPress theme and plugin developers kick-start their development with the new Gutenberg editor.
Gutenberg Boilerplate

Get FullStory for Free, Forever.
Get FullStory for Free Forever

Popmotion – A JavaScript motion engine to create delightful interactions with input tracking, animations and physics.
Popmotion

wireframe – A minimal wireframing css-framework.
wireframe

Markvis – Make visualization in markdown.
Markvis

CSS Database – A comprehensive list of CSS features and their positions in the process of becoming implemented web standards.
CSS Database

study – An AB testing library designed to be clear, minimal, and flexible. It works in both the server and browser with the use of driver-based persistence layers.
study

MediumLightbox – A nice and elegant way to add zooming functionality for images, inspired by medium.com.
MediumLightbox

Logodrop – A Sketch Plugin to get brand logos right into Sketch App.
Logodrop

Sketch Cache Cleaner – Deletes hidden Sketch history files that can take a lot of space on your hard drive.
Sketch Cache Cleaner

Learning Guides, Tutorials & Tips

How to Pair Fonts and Overcome Your Type Anxiety By Ulrik Hogrebe
How to Pair Fonts and Overcome Your Type Anxiety

Email Design Trends of 2017 (so far) By Really Good Emails
Email Design Trends of 2017 (so far)

Simple WordPress Snippets to Enhance Your Secondary Navigation By Eric Karkovack
Simple WordPress Snippets to Enhance Your Secondary Navigation

6 Subtle UI Changes in iOS 11 By Ben Bate
6 Subtle UI Changes in iOS 11

Common On-Site Search Mistakes and How to Fix Them By Stephen Moyers
Common On-Site Search Mistakes and How to Fix Them

Introducing The Website Speed Test Image Analysis Tool By Eric Portis
Introducing The Website Speed Test Image Analysis Tool

Google’s Rules For Designers Working With AI By Katharine Schwab
Google’s Rules For Designers Working With AI

5 Popular UX Patterns That Users Hate By Nick Hiley
5 Popular UX Patterns That Users Hate

The UX of Getting Started in UX By Dan Maccarone & Sarah Doody
The UX of Getting Started in UX

…and finally…

Flow – A typeface built for wireframing.
Flow

Browse the Designer News Archives

The post Weekly News for Designers № 395 appeared first on Speckyboy Design Magazine.

#TwitterSmarter Podcast: How to Create Compelling Content with Rebekah Radice [Episode 45]

You can also listen in SoundCloud.

Rebekah Radice is an award winning marketer and writer, internationally recognized influencer, and entrepreneur with over 20 years experience in marketing and business development. She’s the founder of Rebekah Radice Media and RadiantLA, CMO of Post Planner and the author of “How to Use Social Media to Virtually Crush the Competition” and “Social Media Mastery: A Comprehensive Guide to Social Media Growth.”

Her work specializes in helping businesses develop online marketing with a scalable business strategy to transform results and revenue. As an International Keynote Speaker, she’s been featured at over 200 events and is listed as a Top Ten Social Media and Content Marketer by Onalytica, and most recently, a Top Marketer of 2017 by Brand24.

In this episode, Rebekah reveals her top tips for creating and sharing engaging tweets using video and repurposed content. Her tactics will help you stand out in the Twitter feed and get people interacting with you. She also shares helpful advice on how to be more productive using “automation in moderation.” She highlights how she uses IFTTT as a strategy to pinpoint high value followers to stay in touch with. Rebekah also shares with us a wide variety of tools and apps that can help you amplify your thought leadership and boost your Twitter engagement.

Episode Highlights:

  • Leverage Twitter video. 82% of Twitter users are watching video on the platform. Make them attractive to your audience. Use videos to showcase behind the scenes, product information, insider secrets, how to use your products and so much more. You can get really creative with your Twitter videos.
  • Repackage your content into tweetables. The key to making it appealing is to take content you already created and repurpose it into different formats in different channels. Make it tweetable content, quick to digest and easy to share.
  • Apply automation in moderation. Use it to support your actions on a daily basis, determine your high-value followers, build relationships strategically and deep dive into your community.

My Favorite Quotes:

“If you pair video with your own creativity, these tweets can be the catalyst to increased attention. Attention turns into clicks and shares, and that turns people from leads into sales.”

“Ask a question to encourage interaction. Ask a question with a screen shot sets your content apart, creating a conversation with your followers, positioning you as a thought leader.”

“Tools are one of my absolute passions because if there’s a way to be more productive in what we do on a daily basis, I’m going to find it.”

Links, Tools and Apps Mentioned:

  • PostPlanner – Try out this powerful content curation tool. Find the best content for your audience.
  • SproutSocial – Check out this social media management tool created to help businesses grow their social media presence.
  • Brand24 – Discover what people are saying online about your brand – as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.
  • Slack – It is an amazing tool for any size businesses. It brings all your communication together in one place. It’s real-time messaging, archiving, search and collaboration tool for modern teams.
  • ManageFlitter – Helps you work faster and smarter with Twitter. Reach more of your followers with every Tweet.
  • SocialFave – Comprehensive platform for Twitter Management – organize your activities, discover content, high-value followers and communities, engage with your audience.
  • IFTTT – free platform that helps you do more with all your apps and devices. You create a chain of conditional statements called applets that trigger changes.
  • Article: How to Rate and Review a Podcast on your iPhone or iPad
  • #VideoReplyDay – check out my new initiative to get more people using Twitter video to connect with one another.
  • Click here to “share the love” for this episode! Tweet: Check out #TwitterSmarter podcast Ep. 45 with @MadalynSklar & @RebekahRadice. It's so good! https://ctt.ec/sM9yZ+

How to Reach Rebekah:

You can reach Rebekah on Twitter @RebekahRadice. It’s her #1 go-to-place. You can also connect with Rebekah through her website, www.rebekahradice.com and learn more about her work in digital marketing, social media and strategy consulting.

Your Call-to-Action:

Your call-to-action for this episode is to venture into Twitter video. This is a great way to create compelling content that will attract attention in your feed. I’ve been on a quest to get more people using this feature. It’s incredibly underutilized. I even started a new initiative called #VideoReplyDay on Tuesdays. I’m encouraging people to reply to their tweets with a video each week. It’s a great way to get in the habit of using it. And it’s super easy to do. See my video below. And with this call-to-action I want you to tweet both Rebekah and I a video tweet telling us what you think about this episode. Send to @MadalynSklar and @RebekahRadice. We want to hear from you!

Ask Me Anything!

I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you.

Share The Love For This Podcast:

Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Win a Love Handle!

Thanks For Your Attention!

I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks! Not sure how to rate & review a podcast? Click here to learn how.

Sponsor:

#TwitterSmarter Twitter Chat:
Join our weekly Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!

Most Recent Reviews on iTunes

Collective #334





C334_MozillaVoice

Project Common Voice

Donate your voice to help Mozilla build an open-source voice recognition engine that anyone can use to make innovative apps for devices and the web.

Check it out




C334_Mesh

Mesh

With Mesh you can visualize data and edit JavaScript code using a spreadsheet interface.

Check it out



















Collective #334 was written by Pedro Botelho and published on Codrops.

Learn Adobe Photoshop For Free Through This 33-Video Playlist

[Click here to view the video in this article]

For all the Adobe Photoshop beginners out there who’re keen to learn the software, YouTube channel TastyTuts could well become your new best friend.

The channel, which is run by London-based freelance graphic designer Gareth David, created a helpful beginner’s guide playlist to learning Photoshop. Although uploaded quite some time ago, it recently resurfaced on PetaPixel.

“In this series we will be starting from the very beginning and working our way across 33 episodes to learn all the basics and create a project from scratch,” explains David.

He’s structured the online course into three main sections: introduction; essential practice; create a project. There’s even course materials, which can be downloaded for free from this project folder.

Here’s an overview of the course episodes:

Introduction

1. Interface introduction

2. Panels and workspaces

3. Raster image principles

4. Image size, dimension, and resolution

5. Layers

6. Common file types

7. Color

8. 10 handy tips for beginners

Essential practice

9. Making selections

10. Copy and paste

11. Transform tools

12. Using brushes

13. Eraser tool and layer masking

14. Shape tool

15. Type principles

16. Layer styles

17. Paths and Pen tool

18. Smart objects

19. Color adjustments

20. Adjustment layers

21. Filters

22. Blending modes

23. Saving in Photoshop

Create a project

24. Setting up a document

25. 3D paper type effect

26. Rainbow and clouds illustration

27. Managing complexity and woring smart

28. Decorating an origami paper bird

29. Creating an origami bird logo

30. Using type in Photoshop

31. Saving for print

32. Adapting a print design for a web banner

33. Saving for web

Watch the course overview and breakdown, followed by the entire 33-episode playlist below.

Course overview

33-episode Photoshop course

[via PetaPixel, video via Gareth David, image via video screenshot]

Adobe’s Lovely UI Lets Artists Play Around, Wholly Carefree, With Color Palettes

[Click here to view the video in this article]

In a bid to enhance color palettes on the digital sphere for artists, Adobe Research and the University of Toronto have teamed up to create a beautiful, user-friendly UI called ‘Playful Palette’. The tool aims to improve existing traditional and digital palette designs, as well as support artists in their exploration across more creative avenues.

After studying how artists conventionally use the color palette, the team proposed to fuse traditional and digital together to form a fresh hybrid.

This is where ‘Playful Palette’ comes in—a design involving color blobs that enables the artist to mix colors in a flexible, amalgamated puddle. As you work on your virtual canvas, the software will automatically save the colors that you’ve already used around a color wheel. Researchers explain in the video below, which was published with the SIGGRAPH 2017 technical paper by Maria (Masha) Shugrina, Jingwan Lu, and Stephen DiVerdi on Prosthetic Knowledge:

“As the artist is painting, we save not only the history of colors used, but also the palette mixing dishes used to create each color. As the artist creates new mixing dishes or adds to its existing ones, the history is automatically updated.”

At present, the UI is still under development and there is no certainty that it will make it’s way into any Adobe product as yet. Nevertheless, keep your eyes peeled on updates with regards to this handy technology.

Watch the video below to learn more about ‘Playful Palette’.

GIF by GIPHY via Masha Shugrina

[via Fast Company, video via Masha Shugrina, images via video screenshot]

Comics of the Week #399

Every week we feature a set of comics created exclusively for WDD.

The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers.

These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world today.

So for a few moments, take a break from your daily routine, have a laugh and enjoy these funny cartoons.

Feel free to leave your comments and suggestions below as well as any related stories of your own…

New color invention

Better safe than sorry

 

Thumbs down

Can you relate to these situations? Please share your funny stories and comments below…

Trenda Font Family Includes 8 Weights, 206 Languages – only $17!

Source

Profit Reading: Make Money from Books Worth Reading


Introduction: Profit Reading: Make Money from Books Worth Reading

profit reading, make money reading books, make money from ideas. money making ideas, profit from knowledgeWhen was the last time you read a great book? The kind of book that made you stop to think about what you were reading? I am asking you because I want to know. I have this theory that you can profit from the books you read, if you read the right books. I am calling this idea profit reading – making money from the books you read. If you invested four to eight hours reading a book, should you not reap the benefits of the applied knowledge? I believe you should get a return on investment for your time. Profit in this case could be a promotion, an in-demand product you create to sell, a new service you offer, and so on.

I think if more professionals approached their reading with this mindset, they would want to read more. And they would make the time to read, even if it means giving up another activity.

The most successful people understand the concept of profit reading, even if they do not call it that. Take Mark Cuban, owner of the Dallas Mavericks, he spends about three hours each day reading, even though he is a billionaire. In his book, How to Win at the Sport of Business, Mark Cuban says,

“I learned from magazines and books, but I also learned from watching what some of the up-and-coming technology companies of the day were doing. It’s funny how the companies that I thought were brilliant back then are still racking it up today.”

In the Quartz article, A brash, legendary film producer’s secret to finding acclaimed movies: He reads—a lot, we get insights into how and why Harvey Weinstein is so successful.

““I’m a reader,” Weinstein told the Hollywood Reporter. “That’s where the sauce comes from.” Weinstein says he reads three books in a typical week and 10 scripts. At that rate, he’d breeze through an impressive 156 books and 520 scripts a year. Weinstein says the habit helps him find and lock down projects before other studios have a chance to touch them. It’s how the movie mogul landed the 1998 Oscar-nominated indie comedy Little Voice at Miramax, the indie studio he co-founded and ran with brother Bob Weinstein.”

Profit Reading: How to Make Money from Books Worth Reading

profit reading, make money from reading books, make money from ideas, make money from ideas in books, profit from knowledgeTo profit from your reading, you need a systematic way to generate innovative ideas. The profit is in the innovative ideas that you generate. The first step is to take notes while you are reading a book. Tie the information to what you already know. Any insights that come to you while reading, jot them down. And if ideas come to you about how to use the information, jot that down as well. When you finish reading each book, review your notes, then extract the core ideas.

What I have noticed about myself, is that I have to read over my notes several times for the information to start to gel. While you are re-reading your notes, if insights come to you, write them down. You may find that you want to group notes different, so copying and pasting information may become your best friend. When you have read five books, start combining the ideas from the different books you read.

Another point that I would like to make, is that it is important to read diverse books in a concentrated amount of time. I read that Bill Gates used to take two one-week reading sabbaticals every year and binge read. Not everyone has that luxury, but you can copy what he does. To read five books in a month, you need to read a book every sixth day.

Further Reading

_______________________

Burned Out? Take a Creative Sabbatical

Bill Gates Discusses His Lifelong Love for Books and Reading

5 Good Summer Reads by Bill Gates

_______________________

If you remember, Harvey Weinstein reads three books a week.

To ensure that you profit from the ideas from books, make sure that you tie them to a human need. What you are trying to do is to create a solution to a problem that matters. It is good to revisit the Maslow Hierarchy of needs at this point.

If you need added guidance on how to combine ideas, I created the handy guide, How to Spot Great Ideas When You Read Books. It costs $6.49 and it walks you the process. Please also make sure that you read the following four posts, because they have a lot of information that you can immediately use.

Have you read?

_______________________

Abraham Maslow and the Hierarchy of Needs

Non-Obvious: How to Think Different, Curate Ideas and Predict the Future by Rohit Bhargava

Where Do Great Ideas Come From: Standing on the Shoulders of Giants

Good Note Taking Techniques When Reading

_______________________

Profit Reading: What Books Are Worth Reading

I want to spend a few minutes talking about what makes a book great. I emphasize this because I do not think that every book will allow you to make money. You are looking for profitable ideas, so you want to focus on the kinds of books that will deliver. The late Professor J Rufus Fears says,

Four Characteristics Define a Great Book:

  1. Its focus on great themes such as love, courage, and patriotism
  2. Its composition in a noble language
  3. Its ability to speak to readers across the ages
  4. Its ability to speak to readers not as groups, but as individuals

The books that Professor Fears is referring to are classic literature such as: Seven Pillars of Wisdom, the Odyssey, In Praise of Folly, Utopia, The Brothers Karamazov, Animal Farm, Tristan and Isolde, and Brave New World.

There are also many contemporary books that are worth reading. The most successful people like to read books that make them think. Besides reading books that make me think, I also like reading books that teach me skills, and books filled with great ideas. I think the profit is in the ideas that live between the pages of books that are worth reading.

Have you read?

_______________________

Classic Education: The Essential Value

_______________________

When you read a book, you should have a purpose for reading it. One way you can find books worth reading on a topic is to conduct research on Amazon, then take the time to read a few reviews. What I prefer to do, which is not for most people, is to visit the library and talk to a librarian. Sometimes I do the research on the library’s website. You can also talk to your colleagues to get book recommendations.

I also pay attention to what great thinkers read. For instance, you can keep track of what Bill Gates is reading on his blog GatesNotes. Although he reads some fiction, he tends to read books that deal with difficult problems. At this stage in his life, he is looking for solutions to difficult problems such as world hunger and poverty and clean water in the developing world.

I recommend that you watch the lectures at the Floating University because they deal with big ideas. There are 12 lectures, and each is close to an hour long. I watched them over a space of two weeks a few years ago. It is time for me to watch them again.

Profit Reading: Reading Books to Thrive in the Future

You are probably sick of me talking about the World Economic Forum reporting that you need to learn 10 key skills to thrive in 2020. Right now, I am learning the 10 skills. Below are some of the books that are worth reading. If you are up for the challenge, I would recommend that you also read some of the classic literature that I mentioned above. This adds diversity to the books you read, therefore, adding diversity to the big ideas that you generate.

If you can take a reading sabbatical, read the books within a concentrated time frame to see what kinds of results you get. It is worth mentioning that you will not profit from your ideas if you do not apply the knowledge. And remember the more the idea solves a meaningful problem, the more profitable it will be.

The MacGyver Secret

Technique for Producing Ideas

Decision Diagnosis

Emotional Intelligence 2.0

How to Sweet-Talk a Shark

Kiss, Bow, Or Shake Hands

Miniature Guide to Critical Thinking

Collaboration

Creativity Inc.

Be Our Guest

Meconomics 101

The People Management Handbook

 Animal farm: A Fairy Story Brave New World The Odyssey Utopia The Brothers Karamazov The MacGyver Secret: Connect to Your Inner MacGyver and Solve Anything Be Our Guest: Perfecting the Art of Customer Service (Disney Institute Book, A) Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results People Management: Everything you need to know about managing and leading people at work Kiss, Bow, Or Shake Hands: The Bestselling Guide to Doing Business in More Than 60 Countries

The post Profit Reading: Make Money from Books Worth Reading appeared first on The Invisible Mentor.

SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Searching

SEO

SEM / Paid Search

Search Marketing

The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land.