In The Checklist Manifesto, Atul Gawande asserts that the simple checklist is the key to taming a high-tech economy. Malcolm Gladwell in his review of the manifesto says,
“…he [Gwande] is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities.”
If you haven’t read The Checklist Manifesto, I highly recommend it. A checklist is not a to-do list, but a written guide that takes you through the key steps to get something done… correctly, without missing important steps that contribute to the success of the whole.
In the realm of digital marketing, from creating your marketing assets to promoting your program, product, book, service, etc., there are myriad steps big and small and missing any can impact the success and outcome of what you want to accomplish.
Drilling down from there, live stream video is fraught with details that you want to get right in order to attract an audience, encourage engagement and convert viewers to clients.
Based on experimentation, classes I’ve taught and mentoring clients as they tackled the live video learning curve, I’ve created a #GoLive Video Checklist to help you deal with the many steps and complexity involved with going live, on Facebook, in particular.
View or Download the Checklist
Click here for the interactive checklist online.
Or, download the checklist (pdf) below:
(print it out and refer to it every time you #GoLive)
After reviewing the checklist and putting it into practice, I’d love to hear from you.
- Did the checklist help you?
- Do the steps make sense?
- What steps are missing?
- Which steps need more clarification?
I appreciate any and all feedback so I can update the checklist and make it better for you and others who are tackling live video. You’re welcome to post feedback in the comments of the post or Message me on Facebook via the form below.
The Checklist Manifesto was the #1 book on my list of Best Business Books in 2016