Wechat is challenging Taobao the digital mall for E-Commerce in China. And the new Wechat Store may change the game for Alibaba.
The Craze for Social Commerce in China
The emergence of new technology has transformed our consumption environment in an impressive way in China. Brands and influencers have quickly succeeded in penetrating the Chinese market and society by using tools that intertwine into the everyday lives of individuals. (Read Guide to Understand KOL in China)
It is a fact; online commerce takes a prominent place in China. It has become a complete ecosystem that interweaves into all the components of the digital landscape. It connects a multitude of Internet users and no longer dissociates from the physical experience.
The development of social networks has made it possible to change the behaviors and habits of Internet users and offers more freedom and power to consumers.