Review – Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Introduction: Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Zarrella's Hierarchy of Contagiousness: he Science, Design, and Engineering of Contagious IdeasZarrella’s Hierarchy of Contagiousness: he Science, Design, and Engineering of Contagious Ideas

I was delighted with the information in my complimentary copy of Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella. This is a short manifesto from Seth Godin’s Domino Project that is packed with a lot of punch.

Are you interested in virality? Do you ever wonder if there is a formula for your blog posts, articles, and status updates to go viral?

If you answered yes to both questions, then this book is for you. There is a science to contagiousness.

Have you read?

How to Write Viral Content: A Look at Contagious by Jonah Berger

Summary: Hooked by Nir Eyal

Non-Obvious: How to Think Different, Curate Ideas and Predict the Future by Rohit Bhargava

What is Zarrella’s Hierarchy of Contagiousness About?

We’ve all seen videos, blog posts and ideas that spread like wildfire over the internet.

But what makes them spreadable? Is it because they are good?

Not necessarily, says Dan Zarrella, since some of those videos, blog posts and ideas aren’t good. They spread because they have contagiousness factors.  They spread because they are able to reproduce themselves. “In his 1976 book The Selfish Gene, Richard Dawkins coined the word “meme” to mean a “unit of cultural inheritance.” His point was ideas evolve like genes do, and their success is based on their ability to spread, not on their benefit to provide to their hosts,” says Zarrella.

Zarrella’s Hierarchy of Contagiousness

What I liked about the manifesto is that it’s researched-based and the author loves to tests things. Before an idea is spread, there are three criteria that must be met first:

Zarrella’s Hierarchy of Contagiousness: Three Criteria for Contagiousness

  1. Exposure: People have to be exposed to your content, so that means that they have to subscribe to your blog, be on your email list, or follow you on LinkedIn, Twitter or Facebook. To win at this you have to increase the number of people who subscribe to you blog, are on your email lists, and who connect or follow you on the various social networks.
  2. Attention: They have to be aware of the content that you want to spread, so they have to read you blog post, open your email or read you status update. To win at this, you have to write better headlines/subject lines for your blog posts and emails, as well as more engaging status updates.
  3. Motivation: They have to be motivated to share your content. Always have a call to action so people know what they are supposed to do next.

And the key to the above is really to experiment to determine what works and what doesn’t work so well.

Zarrella takes each criteria, and delves into them in their own chapter and gives deeper insight into exactly what he means. For instance, we are often told that if we have a small engaged list, our idea will spread, but the science doesn’t really support that. Yes, there are times we’ll get lucky, but for an idea to spread, it’s better if it’s exposed to a larger audience because not everyone will read it, and of those who read about your idea, even less will be motivated to share it.

In addition, certain words such as official, founder, speaker, expert and so on give us authority and increases our exposure. Another interesting piece of information is that people prefer information from you that’s positive because they are bombarded with so much negative information every day. And when you write, they want to hear your voice, your unique take, they want you to be authentic, but they do not want to hear about you. It’s what’s in it for them.

To grab attention you have to cut through all the clutter, but to do so, you have to say something new in a way that is familiar, or say something old in a new way, and one of the examples Zarrella gave was new adaptations of Romeo and Juliet. Another way is to personalize your message, or even broadcast your message at counterintuitive times such as on the weekends. Email messages that were sent between 5 and 6 am had the highest click through rates.

Zarrella’s Hierarchy of Contagiousness: Certain types of information are more spreadable than others:

  1. People have to be eager for the information.
  2. Have to know what information people already have and what they lack.
  3. Have to have an understanding of what moves them – their hopes, fears, hostilities.
  4. Have an understanding of how they deal with their hopes, fears, hostilities, and so on.

Some of the reasons people are motivated to spread your ideas include: Personal relevance, humour, usefulness, shared common interest and so on. And the easier it is to read and understand your idea, the more spreadable it becomes.

3 Great Ideas from Zarrella’s Hierarchy of Contagiousness

  1. Talk as yourself, not about yourself.
  2. Add to the conversation with interesting content.
  3. Scarce knowledge is power

Final Thoughts: Zarrella’s Hierarchy of Contagiousness

I recommend Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella because it has tips that you can readily implement to test for yourself.

 Zarrella’s Hierarchy of Contagiousness: he Science, Design, and Engineering of Contagious Ideas Contagious: Why Things Catch On Hooked: How to Build Habit-Forming Products Non-Obvious 2018 Edition: How To Think Different, Curate Ideas & Predict The Future

UPDATE: First Published November 2011

Other Resources

 How to Write Magnetic Headlines,

How to Write Headlines That Work,

102 Proven Social Media Headline Formulas, Chris Garrett

Idea Starters: 52 Headline Archetypes to Get Your Creative Juices Flowing

How to Spread Your Ideas, Leo Babauta

The post Review – Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas appeared first on The Invisible Mentor.

How to Improve and Maximize Your Computer Security

The security of our computer is of utmost importance. Everyone who owns a computer would agree that our computers need to be more protected. There are billions of people using the internet now, and this simply means that there is much room for hackers or identity thieves to cause harm and wreak havoc. Both big corporations and family computers are vulnerable to cyber-attacks. Here are some ways to improve and maximize our computer security: 1. Install and Use Anti-Virus Software So powerful and sophisticated are malware these days that it is now possible hack into a computer using DNA strands, … Continue reading

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Top brands boost inhouse teams over online ad fears

digital-twoMany of the world’s top brands are taking matters into their own hands when it comes to  governance of online marketing, tightening up their agency contracts and appointing their own inhouse experts to handle issues over transparency, brand safety, viewability and ad fraud.
According to new research by the World Federation of Advertisers (WFA),  35 multinational companies, with a total annual marketing spend of more than $30bn globally, report wide-ranging actions as they seek to respond to concerns that too many companies have lost control of their media activity.
Transparency remained the top priority for 47% of those questioned and although 51% say this is rising up the priority list, 14% feel this it is de-escalating, suggesting that some are seeing progress. Brand safety, the No 2 priority is moving up the agenda fast, with 70% saying it has escalated as an issue in the last 12 months.
– On transparency, 65% have improved their internal capabilities through moves such as hiring a head of programmatic. More than 70% have amended their media agency contracts and 58% have included terms that define agency status as agent or principle at law.
– On ad fraud,  55% now limit the run of exchange buys; 43% are shifting away from using CPM as their key metric in favour of business outcomes; and 40% are developing in-house resource to help tackle ad fraud.
– On viewability, 63% are now only investing in viewable impressions which meet industry standards and 37% have devised their own viewability criteria. In the UK alone, it has been claimed that over £600m a year is being wasted on non-viewable banner ads.
– On brand safety, 74% have suspended investment in ad networks where they felt there was an unnecessary risk to their brands and a further 14% plan to do so. Some 89% currently limit or plan to limit investment in ad networks that do not allow use of third-party verification.
“The WFA has long championed the need for clear and transparent relationships between brands and their agency partners. There has been a new wave of action by brands not just in the US but around the world, addressing many of the media issues that our members have highlighted including brand safety and ad fraud.
“These actions, coupled with an increasing number of WFA members sharing that they have witnessed improved transparency, are positive signs that we can create an improved media landscape for brands, agency partners and media owners,” said Robert Dreblow, head of marketing services at the WFA.

Related stories
UK online ad viewability rises but trails rest of Europe
Online backlash grows yet top brands fail to take stand
Crisis? What crisis? Online spend to trounce TV in 2017
New IAB chief vows to tackle digital issues head-on
Big issues to tackle in 2017: online ad effectiveness
Unseen banner ads cost brands £606m during 2016
Online ad viewability push fails to make impression
Guidelines for online ad viewability ‘are nonsense’
Programmatic blamed as ad viewability levels crash
Why is digital industry so blind to viewability issue?
Digital ad viewability inches up but bubbly is on hold
Fresh blow to digital as ad viewability falls sharply

The post Top brands boost inhouse teams over online ad fears appeared first on DecisionMarketing.

Joe Browns to ramp up online personalisation strategy

joe browns nJoe Browns, the UK-based online clothing retailer, is planning to boost its personalisation strategy after witnessing a major uplift in conversions following the implementation of Qubit technology.
The brand has been working with Qubit since 2016 and has been able to evaluate a multitude of different online customer experiences without making upfront changes to the site.
Joe Browns’ ecommerce team will now move to a second phase of experience design and delivery in the autumn that includes the development of an online segmentation and personalisation strategy.
“With Qubit we’ve been able to test the best ways of creating more relevant and rewarding experiences for our customers,” said Simon Lewis, head of e-commerce at Joe Browns. “Now we’re developing a segmentation and personalisation strategy to drive customer loyalty, and create a truly engaging and relevant experience, no matter who you are or what you are looking for on the site. Broad-stroke optimisation to every visitor is not where we see the future, we need to be smarter in the ways we engage different segments of customers.”
Joe Browns has also been ramping up its digital investment as part of its plans for international expansion and ahead of opening its first retail store later in the year. Internationally, each market will have different requirements for personalisation, and Qubit acts as a solution that can scale and flex to these requirements.
Qubit chief executive Graham Cooke said: “The Qubit platform will continue to enable Joe Browns to be more competitive, help them achieve its business goals, and give the team an even better understanding of their visitors. Personalisation is key to being a customer-centric business and I’m delighted it has already seen substantial ROI with our technology.”

Related stories
Jack Wills bigs up new online personalisation strategy
Boden mobile personalisation drive sees conversion soar
John Lewis brings in online personalisation platform
Charles Tyrwhitt in digital shake-up

The post Joe Browns to ramp up online personalisation strategy appeared first on DecisionMarketing.

ICO stands firm on ‘over strict’ GDPR consent guidance

commission 1Information Commissioner Elizabeth Denham has dismissed claims that UK firms are being held back by the regulator’s lack of GDPR consent guidance, insisting businesses should stick to its controversial draft guidance – branded “over strict” when it was released in March – as this is unlikely to change.
In the latest of her GDPR “myth-busting” blogposts, Denham also confirmed that consent guidance will not be published until December – as first revealed in Decision Marketing – while legitimate interests guidance will not be available until the new year.
She writes: “I know many people are waiting for us to publish our final guidance on consent. Businesses want certainty and assurance of harmonised rules. Waiting until Europe-wide consent guidelines have been agreed before we publish our final guidance is key to ensuring consistency.
“It’s unlikely that the [ICO’s draft guidance on consent] will change significantly in its final form. So you already have many of the tools you need to prepare.”
Her assertion that the ICO is unlikely to take on board responses to the draft guidance will set off alarm bells among direct marketers.
In April, the DMA cried foul over one key proposal, that it claimed would effectively sound the death knell of the third-party data industry. Under the plans, companies using and managing third-party data, would only be able to do so with named companies.
At the time, the DMA said the move would not only stifle growth, and cost the industry millions, but trigger mass redundancies across the sector.
In its response to the draft guidance, the DMA wrote: “An over strict interpretation of the GDPR will have a negative impact on consumers, have economic consequences for the marketing industry and impact the UK economy more broadly.”
The DMA argued that the requirement to specifically name third-party organisations rather than the sectors in which they operate is simply unworkable. It also believes that the proposals will result in an increase in untargeted and impersonal marketing, ultimately resulting in less relevance to consumers.

The post ICO stands firm on ‘over strict’ GDPR consent guidance appeared first on DecisionMarketing.

‘Game Of Thrones’ Next-Week Ep 6 Gets Leaked By…HBO, Spreads All Over Internet

[Click here to view the video in this article]

Image screenshot via GameofThrones

In spite of recent threats by hackers to unleash the remainder of Game of Thrones season seven, the latest blunder has, ironically, come from HBO itself.

HBO Spain accidentally broadcast the show’s penultimate episode, ‘Death is the Enemy’, four days too early. According to The Independent, episode six was made available on-demand to Spanish subscribers for one hour before it was taken down. This was long enough for the installment to get ripped and disseminated over the internet.

Footage from the episode made its way to Reddit—warning, the link contains spoilers—before being hastily taken down. It seems that it’s also been uploaded to illegal torrent sites faster than HBO can have them removed. The Next Web reported it’s presence on notorious streaming sites The Pirate Bay and GorillaVid, while The Independent found it on under the file name ‘Game_of_Thrones_-_S07E06.flv’ and confirmed that it is indeed “real (and HD).”

This isn’t the first time that an episode of GoT has been leaked this season. Episode four of season seven was released three days prior to its official airdate. Nevertheless, the series still managed to hit record high ratings despite the HBO hacks and episode giveaway.

HBO has yet to comment on the incident. Watch the teaser for episode six below.

Yes, Episode 6 of #GameofThrones has leaked, thanks to HBOSpain. Please use caution on social media- spoilers/images are popping up already.

— Watchers on the Wall (@WatchersOTWall) August 16, 2017

Tweet via WatchersOTWall

Oh man the #GameOfThrones leaks are at it again. Careful on ye olde social media. There are major video and gif spoilers circling.

— Joanna Robinson (@jowrotethis) August 16, 2017

Tweet via jowrotethis

[via The Next Web and The Independent, video via GameofThrones, main image via video screenshot]

SearchCap: Google pollen search, Google reviews bug & Google pays Apple

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Link Building


SEM / Paid Search

The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land.

20+ WordPress Hacks for Developers

One of the things that WordPress really popular today is the opportunity to extend it a million ways. For example, functionality can be enhanced with plugins while themes are great for changing the appearance. As the result, the site gets tweaked to meet various needs of blogging, ecommerce, and others. But what about unleashing a true power of WordPress with tweaks? Let’s take customizing one step further with these killer hacks. #1. RSS Feed with Featured Images Have you ever wondered why WordPress did not allow displaying featured images by default in RSS feeds? That’s clearly a better move if … Continue reading

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The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration.

For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely.

Ask five experts and you’ll probably end up with five different answers. But what’s really the end goal? Why are you doing whatever it is you’re doing?

Conversion, conversion, conversion.

Whether that means signing up, downloading, opting in, subscribing, or purchasing, you want your target to do something. Ultimately, everything else should be assisting that one objective.

With apologies to Meghan Trainor, I’m going to suggest it’s all about that CRO. SEO is obviously necessary, but traffic alone is meaningless. And the UX? A happy and satisfied user is imperative, but try paying your rent with one.

So, at the risk of drawing the wrath of the SEO and UX camps, they both fall under the CRO umbrella (they’re all very, very important, though). But – and this is a big but – it’s a massive mistake to believe that SEO and/or UX alone will do much for your CVR.

Start with the end in mind. You need to focus on specific ways to improve your conversion rate.

CRO: An Uphill Battle

Consider this: a couple of years ago, 80% left a site without doing anything. No conversion. That figure is up to 96% in 2017. The global average CVR of online shoppers early this year was 2.48%. Those stats are a bit scary.

The good news? With numbers like that, things can only get better. It just takes time, effort, and a systematic, active approach.

But don’t fall victim to these traps, pitfalls, and mistakes.

Your Mistake: Focusing On the Wrong Things

Quick question: would you rather have something beautiful, or something functional? Would you rather be clever, or understood?

I’ll be blunt…beautiful things are nice, but functional things are essential. And that goes double for your email marketing, website, eCommerce portal, or app.

And clever? Don’t get me started. Clever headlines and subject lines don’t mean a thing if no one clicks or opens them. Consumers want to know what it’s about immediately. They don’t want to have to guess or click or open before finding out (and most won’t anyway).

Be functional. Be clear. Full stop.

Now, that doesn’t mean you can’t have a good looking website. Nor should your headline be boring and the first dull thing that pops into your head. Quite the contrary. But if you’re putting beauty over function and cleverness over clarity, you’re doing it wrong.

A breathtaking site that’s confusing and awkward to navigate but bursting with clever puns, wordplay, and double entendres may win you fans, but few or no conversions. Which do you want?

Do this instead…

Put your customers first. Consider their wants and needs. Use every available data source – analytics (Kissmetrics goes much deeper than Google…just sayin’), industry studies, surveys, polls, etc. – to identify and create detailed buyer personas. Then, create a site for them.

But don’t stop there. Once you have it where you think it should be, have others take it out for a spin. Try an impartial and third-party service like UserTesting to get invaluable video of real people using your site. Where did it fail them? Take that insight and tweak.

Next, turn to the old standby: A/B testing. You’d be surprised by the big results you can get from tiny changes. Use a testing tool like Optimizely or Visual Website Optimizer to confirm your theories about colors, placement, copy, design, images, and more.

One site saw a conversion lift of 304% simply by moving the CTA button from above-the-fold to below it.

Don’t make it look pretty. Make it practical.

Having said that, a cheap, outdated design with grainy stock photos isn’t going to cut it, either. People won’t trust it – or you – and if they don’t believe you’re trustworthy, they won’t convert. Keep your design clean and modern, and use high quality images of your products and people.

Finally, always opt for clear – Get Your Free Trial – over clever – Click or I Kill This Puppy.

Your Mistake: You’re Targeting Just One Platform

Desktop. Tablet. Mobile. Which one is most important?

It’s a trick question. You’ve no doubt heard a lot about the increasing role of mobile devices when it comes to the online world. Chances are virtually everyone around you is staring at their smartphone screen.

Google announced a change to its algorithm in mid-2015 that made mobile-readiness a ranking factor. Since then, more people access the internet on a mobile device than a desktop computer.

Like any good webmaster, you’ve dutifully checked the mobile-friendly tool and made sure your pages passed the mobile test. Kudos.

But the desktop is not dead. Far from it.

Image Source

More people shop weekly online using their desktop than a mobile phone, and the same number shop daily using both.

Traditional desktop computers still boast a higher conversion rate than both tablets and mobile phones. In fact, desktops had a CVR that was more than 3x higher than smartphones for American shoppers in 2016 (3.55% vs 1.15% respectively).

Mobile at the expense of desktop? Bad idea.

So how about desktop over mobile?

We’ve already mentioned that more people head online using a mobile device than desktop computers, so you’d be waving goodbye to a huge chunk of potential.

And when it comes to your local market, you’re missing out if your platform isn’t mobile-ready. More local searches result in a purchase when made on a smartphone than those made on a desktop (78% vs 61% respectively).

Finally, 59% of smartphone users expect a website to be mobile-friendly and feel frustrated when it’s not. They’ll leave and likely never return.

No mobile? No way.

Image Source

Do this instead…

The solution should be obvious. Desktop or mobile? You need both. And tablets, too. Create a website or portal that looks and functions equally well on all three, and you’re ahead of the curve.

In big markets like the United States, Canada, China, and the United Kingdom, the vast majority are multi-platform people.

Image Source

Try a tool like Screenfly or WhatIsMyScreenResolution to see for yourself. Is everything legible? Are the buttons and links spread out and big enough to be easily tapped on a touchscreen? Do you use more scrolling than clicking?

Google recommends you use a responsive site design rather than dynamic content or a separate mobile URL. And it’s best to follow their advice. Of course, there’s a lot more to mobile optimization, but this is enough to get you started.

The key takeaway: Don’t sacrifice one for the other. Design and optimize for desktop, tablet, and mobile, and watch that CVR head north.

Your Mistake: You Don’t Care About Speed

This can’t get any simpler: speed matters. For your customers and the search engines. So be fast.

As you beef your site up with tools, HD images, videos, and more, your speed suffers. If you believe that a practical, responsive site and good products are enough, you’re wrong. Why?

Because if your page takes too long to load, they’ll leave before even experiencing any of that.

Nearly half of web users expect a page to load in under 2 seconds, and 79% won’t return to a site with performance issues like slow load times.

As much as 83% of users expect a page to load in under 3 seconds, and a 1 second improvement in your load time can produce a 7% increase in conversions. That’s right.

The godfather of eCommerce – Amazon – experiences a 1% loss in revenue for every 100ms delay…that’s just one-tenth of a second.

Do this instead…

Care about speed and load time. A lot. Actively work to make your pages faster and more streamlined.

Google suggests that your site take no more than 2-3 seconds to load. At most. How do you measure up?

There are other mistakes that negatively affect your CVR: you give up too easily (solution: retargeting, cart abandonment emails, etc.), no social proof (solution: add social proof), weak call-to-action (solution: make it active, make it clear, test, and optimize), and more.

Check out some of the great tutorials by Neil Patel, Glide, Kissmetrics, and HubSpot if you want to dig deeper and go further. In the meantime, find and fix these three mistakes to shift your CRO into overdrive.

Because online, it’s conversion, conversion, conversion.

About the Author: Daniel Kohn is the CEO and co-founder of SmartMail, a company that helps E-commerce stores and online retailers increase sales, average order value, and lifetime customer value through email. Download SmartMail’s 4 highest converting email templates to help jumpstart your E-commerce email marketing program.

Popamatic Review: How to Crush Instagram Marketing (By the Book)

Popamatic – An Instagress Alternative

popamatic review

Okay, I admit it – I was disappointed when Instagress shut down.

Don’t get me wrong, I’m a firm believer in the importance of engaging organically. But the reality is, if you want to grow your business, you can’t spend hours a day on Instagram and many small business owners and solopreneurs don’t have the budget for a social media manager to grow an Instagram following.

So, like everyone else, I turned to Google and searched for alternatives to Instagress. That turned up a Reddit thread where people were discussing that very topic.

One user wrote, “You could try another bot or you could just hire an Instagram assistant on Popamatic for almost the same price and get all the features that Instagress had + also grow your account organically.”

I had toyed with the idea of hiring another employee in the Philippines to manually grow the account.  But if I could hire an “Instagram assistant” for just $39 per month, it was worth the money. (After all, the time it would save me by not having to do it myself was worth it.)

So I decided to sign up for a free 7-day trial of Popamatic as a replacement for Instagress.

Here’s why I continued using the service:

1) Real people do the work at Popamatic, not bots

This is really the primary difference between Instagress and Popamatic. There are real people manually following and commenting. Unlike Instagress, this keeps you compliant with Instagram’s Terms of Service. And Popamatic can add more complex services in the future – tasks that bots just aren’t capable of completing.

The Popamatic staff manually go through all of the targeting options that you define. Once they identify ideal targets, they start following, liking and (if you want) commenting on photos based on the filters you set.

While bots, like the ones Instagress used, can be effective, the truth is they DID sometimes like pictures that were inappropriate.

For example, Instagress once followed a woman in a suggestive pose for a client’s Christian-based business account. Imagine my client’s surprise on that occasion – yikes, right?!

instagram service alternative to instagress

A real person will recognize when the hashtags don’t match a picture. And, of course, they’ll spot porn right away – a way better alternative to Instagress in that regard.

1) Popamatic has awesome targeting options

If you’re growing a targeted following manually, there are a few ways you might do it:

• Perform a hashtag search to engage with content and follow users who used those hashtags

• Follow or engage with people who followed your competitors or leaders in your industry

• Use the advanced search to target based on geographic location (this is powerful, similar to Twitter’s Advanced Search)

You get those exact methods for targeting your ideal client with Popamatic! Just enter the targeted hashtags your ideal clients use into the dashboard.

Popamatic also makes recommendations for related hashtags that you might want to include. You can even specify Instagram users and target users who are following them.

You also get the option of targeting users based on their geographic location – an essential for brick and mortar businesses.

Finally, to protect you against negative content, you can create a Blacklist.  This feature identifies specific users you don’t want to follow and hashtags to avoid. Popamatic assistants avoid engaging with inappropriate content. Still, the Blacklist reduces the likelihood that something might slip through as a result of human error.

3) Popamtic has powerful filtering tools

I love that Popamatic allows me to filter based on the media age and size of the account.

Why does this matter?

Selecting a media age of one week, or even one day, filters out the less active accounts. Those Instagram users are unlikely to follow you back or engage with you. You want to follow ACTIVE accounts, which is what makes the “media age” filter so useful.

The Min/Max Likes and Min/Max Followers are used to filter out very small and very large accounts. For example, someone with only a few followers is probably not active. Those accounts are unlikely to follow you back.

If you want to follow regular people (not massive Instagram accounts that don’t engage), set a “Max Followers” of 1000. This filters out large accounts and helps you target the average Instagram user.

The result is people more likely to notice that you’re engaging with their content. Those people often come and check out your Instagram page, which is exactly what you want.

popamatic filters

4) Popamatic includes customized scheduling

I love that they make it so easy to create an engagement schedule. As you can see in the picture below, they offer engagement 24/7. That means business hours, weekends and lunch, and at random times (see the screen shot below).

You can easily add or remove times based on your preference. But these quick start options make it easy to hit the ground running. I recommend starting slow with Popamatic. Also, make sure you take into consideration when your target market is hanging out on Instagram.

For example, I’m in the midst of starting a new project aimed at helping young entrepreneurs. I’m specifically targeting entrepreneurs and intrapreneurs who want to raise a child with entrepreneurial skills.

Since I use Popamatic to grow my audience, I need to focus my activity on when those people are online. For this audience, I’ll start with random hours and slowly increase the level of activity over time.

popamatic scheduler

My Popamatic Recommendations

If you use a service like Popamatic in addition to engaging manually, schedule it off when you plan to engage. This reduces the risk of activity overlaping.

I would also recommend turning off the commenting feature. Even though it’s a real person commenting, they aren’t you and the comments can appear spammy. I would stick to just liking and following.

So what do you think of Popamatic as an alternative to Instagress? Will you give it a try? Good luck and let me know what you think in the comments section below!

popamatic review pinterest

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