Pay Per Click Advertising
The principle of pay-per-click advertising is simple and summed up nicely by the title. You sign up to a service and then pay per click. Using options such as Google Adwords or a social media application like Facebook PPC you can easily manage marketing budgets and options that best target your customers.
How PPC works
For Google Adwords you create an advert, decide what search terms you want the advert to display under and set your budget.
The terms are used to try and make the advert appear to searches that are relevant to your business. As an example it is pointless for the advert to appear to searches made overseas if you only ship your product in the United Kingdom.
Once your account is up and running most PPC providers allow you to gather statistics and monitor your budget and referrals.
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